because Periscope is awesome
Cell phones are so awesome we are going to start using them to broadcast our races. Using the Periscope app, you too can be part of the UMRA broadcasting action! Inform one of the staff members either through FB or in person or your Periscope account name, and the tireless webmaster will add your feed down below!
Here's the kicker... Mount your phone to your bike... provide on-board footage during the race! BOOM!